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Do You Kiss Your Horse?
 
by Don Blazer
 

I'm sick of seeing girls kissing horses on the nose!

 

You think I don't see it very often? Think again!

 

I just glanced through a magazine that touts itself as offering good advice for the health and care of horses. No less than five (5) advertisements featured a girl kissing a horse on the nose.

 

The first good advice the magazine could offer is "don't kiss a horse on the nose; it's dangerous."

 

A horse's head is going to average about 40 pounds of solid bone. If he accidentally bangs you with it, he's going to break your nose or knock your teeth out. So, kissing a horse on the nose is a very dumb thing to do. (I know, I know, you've done it for years and nothing bad has ever happened. Let me assure you, nothing good has ever happened either.)

 

If I had a horse product to sell and I hired an advertising agency and the agency suggested an advertisement featuring a girl kissing a horse on the nose, I'd have to fire the advertising agency for at least three reasons.

 

1. No creativity. Totally trite. There's going to be four other advertisers in the same medium with a much-to-similar ad.

 

2. I don't want the liability of advocating a dangerous action.

 

3. The advertisement doesn't sell my product.

 

How lacking in value must a product be that you can't find something interesting to say about it? You have to resort to a girl kissing a horse on the nose.

 

I thought you were supposed to offer benefits, benefits, benefits to your potential customer, not cliché, cliché, cliché.

 

How can the central theme of an advertisement be a girl kissing a horse on the nose? What could it possible be selling?

 

I'm also sick of seeing a girl lying on a horse's back; she's either lying on her back on the horse's back, or she's lying on her stomach draped half-way up the horse's neck.

 

It's a very dumb thing to do, especially when the girl is barefoot, isn't wearing clothing suitable for riding, is on the horse in the middle of pasture and the horse has no bridle or halter.

 

What is this person advertising?

 
Usually that she is a "horse trainer."
 
What exercise or movement can she possible be teaching this horse?
 
Now I'm not too smart... but luckily, you don't have to be very smart to be a horse trainer - it isn't rocket science. I know this for a fact, because several years ago "I were one."
 
I'm not going to tell you that I was a great horse trainer... my goodness there are hundreds and hundreds who were better... but I was adequate. I managed to support a family, pay my bills, and save some money just training horses.
 
I attracted my clients by presenting the facts: I could produce competitive show horses and race winners - here's my record.
 
I didn't lie on a horse's back gazing into the blue Texas sky. And I've noticed that none of the successful trainers I've known, interviewed or competed against ever did that.
 
We all did follow a single professional rule: "Around horses, don't do anything brave. You have to show up every morning."
 
Maybe tomorrow I'll count how many advertisements there are for horse supplements making "unfounded" claims.
 
 
Visit A Horse, Of Course at www.donblazer.com.
 
 
Read comments or post your own comments to this article at the bottom of this page.
 
 
Copyright © 2008 All rights reserved. The above article is the property of the Author and may not be duplicated or redistributed in any way without permission.
 
 
  Reader comments for this article  
Name: Mackenzie Time: 2008-06-11 17:06:00
Comment: I think it is ridiculous that everyone has an opinion about what other people do. Why can't everyone mind there own business?!? If you don't like what you see in the magazines don't look. Horses are very affectionate to one another and they nuzzle eachother and in there way that is giving hugs and kisses. Horses also have very special bonds with humans, there owners, there family and if that is part of there bond I don't see why anyone should be knocking them for doing so. I wouldn't stop kissing horses because I could one day get bit or hit in the head because I would be missing out everyday on the love I share with those horses. I know that they enojy it and I wont stop because someone has issues with not being in control with what he/she thinks society should be doing. It is a shame that this is what people have there biggest issues with and they don't take the time to look at the bigger picture, and this is not it!
Name: mary Time: 2008-06-07 15:06:21
Comment: Men are sick of seeing girls kiss horses on the nose because they, themselves,(Right Don) NEVER get kissed on the nose!
Name: Ha ha ha Time: 2008-06-05 14:06:44
Comment: My grandpa used to play "Russian Roulete" and he lived therefore it is ok, really look at him he did not get hurt and as such must be a safe thing to do. He did die however when he tried to kiss his ol' horse while chewing the cap off a dinamate stick. The horse got him first and by the time the stick blew off he was already dead from the blow to his head.

Moral of the story - if you do stupid things be ready for one of them to get you.

Moral of the posts above - those who do stupid things are the first ones to convince you it is ok to do it.

Overal moral of whatever - How do you know you are not wrong?? Before you are completely certain that you a absolutely correct keep your advise to yourself. If you think you are absolutely correct that your horse loves to be kissed and it is a safe thing to do, give'm a bucket of grain and when you lower yourself to kiss him on the head/nose/whatever kick the bucket...
Name: Joanne Time: 2008-06-03 23:06:03
Comment: You bet I kiss my horses! I even have one that will take the long stub of a carrot from me (I hold it between my teeth). Yes, it's dangerous. Being around horses is dangerous. I don't do the carrot thing with every horse, but the rest still get kisses.
Name: Sheila M. Time: 2008-06-03 22:06:44
Comment: I can't believe some of you. You kiss your horse so therefore it is okay. That is the same argument of people saying they have never been hurt so they don't have to wear a helmet.

My neighbors daughter at age nine was bit in the face by their very loving horse who the young girl adored. She has had three recostructive surgeries on her lips and face and to be honest, she probably needs more.

Mr. Blazer is trying to warn you and you are calling him old school. You are humanizing your experience with your horse above logical sound advice. I hope you do not let your children follow your poor judegment. Thank you Mr. Blazer for risking being slammed to warn those who will listen.
Name: shinigan Time: 2008-06-03 07:06:08
Comment: I'm tired of old fashioned trainers saying horses don't like to be touched on the head - this is a huge step in building a bond between you and your horse. It shows your horse trusts and accepts you to put himself is such a vulnerable position. I kiss, scratch, and cuddle all of my horses and a great number of them have learned how to kiss back by rubbing their top lip gently back and forth on my forehead. Even my Mustang, in training less than a 100 days, would rest with her head completely wrapped in my arms for as long as I would let her. It's not something I taught her but something I discovered by default that brought her great peace and tranquility and I used it often as a reward instead of treats which only lead to nipping.
Name: Kathy M Time: 2008-06-02 13:06:03
Comment: I do kiss my horse but first and everytime I greet her I offer my hand, and a soft blow of breath.. then I kiss her. Sometimes her nose, sometimes her cheek, but it is part of our greeting pattern.
My horse meets me at the gate, heads that way as soon as she sees me come out of the house so she has plenty of time to know it's coming.

Horses are hard headed, (less so then some people) I do know someone who had to get stitches after she was scooping grain and a baby shoved his head into the barrel. He startled and smacked her eyebrow when he pulled his head pout quickly. Had she been kissing him, he would have seen her coming and not startled.
I also feel that the average girl spends more hours with her horse then you probably do your wife, and if you've never had a close affectionate relationship with a horse then I pity you.. and your wife! ;D
Name: Daytripper Time: 2008-06-02 08:06:47
Comment: Are you nuts? My horse LOVES being kissed on the side of his muzzle, between the nostril and cartilage!!!!!! I also wrap my arms around his muzzle and hold him gently while I'm kissing him....EVERYTHING about horses is dangerous! Not just kissing for Pete's sake!!!
Name: Daytripper Time: 2008-06-02 08:06:21
Comment: And another thing, I'm tired of seeing cowboy "types" NOT wearing helmets. When are the grown-ups going to start setting the example of wearing one! Why don't clinicians get real about this????????
Name: Larry Hewitt Time: 2008-06-02 08:06:19
Comment: I am a guy - 56 years old - 6' and somewhat brawny. I have always used kisses to work with head shyness. My current project is a 9 year old pinto who had been locked up in a show barn for the past 4 years and rarely used. Very head shy and skittish - not a good candidate for "kiss therapy" you would say. Every morning before I feed him in his stall, I ask for a get a smooch through the window - no smooch, no feed. If I forget to ask, and drop the feed into his feeder, he gets very indignant, snorts and bobs his head until I apologize. I have worked with numerous rescue horses, and all have had this incorporated into their ground manners. By the time we hit the woods or the mounted shooting arena, they are so used to just about anything happening in and around their heads, ears and faces that they are relaxed and confident. While I don't promote any particular training technique for others, this works for me.
 
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VOLUME 3. ISSUE 6 June/2008